Most business owners would agree that more exposure usually leads to more customers and increased sales. However, the way that businesses must go about gaining exposure has changed in many ways. A business’s digital presence is more important than ever because it carries with it the ability to reach far more people much quicker. This can have a more substantial impact than an actual storefront. This is where search engine optimization comes into play. It has the ability to significantly impact your business in many ways. Let’s count some of the most substantial ways that SEO can help your business.

1. SEO Attracts Quality Traffic

Search engine traffic has the ability to trump all your advertising efforts because the people who find your web presence are the ones already looking for you, your product, or your service. SEO eliminates the need to persuade people to buy your product or service because it attracts your captive audience. The people who find you were already looking for you. It puts the customer in the driver’s seat, which usually makes the sale much easier. There’s no need to convince them that they need your product or SEO service because they were already looking for it.

2. SEO Traffic Has High Conversion Rates

This should come as no surprise. Search engine traffic is composed of people looking for something in particular. Once they’ve found you they are more likely to buy. In essence, they are highly motivated customers that are already pre-qualified.

3. SEO Greatly Increases Visibility

The main goal of SEO has always been to create more exposure for an e-business. When all the tools, tips, and techniques are used effectively, a website becomes more visible by sheer virtue of leveling up when it comes to page rank. This is substantial. SEO is a free powerful tool that can greatly increase organic traffic although it requires little to no capital, depending on how it’s used.

4. SEO Helps to Build Lasting Business Relationships

SEO gives you the ability to build and sustain relationships with other businesses in your niche through the practice of link building. Quality backlinks not only lend credibility to your web presence but they also help forge strong business alliances.

5. SEO Creates a User-friendlier Web Presence

Gone are the days when page rank was the main focus of SEO. Search engine optimization has evolved and continues to do so. Now, more than ever, good SEO includes the development of a web presence optimized to create a more user-friendly experience. A user-friendlier site encourages users to easily and actively engage with it.

6. SEO Never Sleeps

The beauty of search engine optimization is that it works for you 24/7. It never takes a day off. The tweaks you’ve made to optimize your website are in place constantly, which means that they are constantly working for you by driving the right traffic to your site and helping you to continue to rank high. As a result, those high ranks pay off by creating a more focused and heightened promotion of your web presence, compliments of Google. This is significant because people trust Google’s algorithm.

7. SEO Creates More Brand Exposure and Brand Equity

SEO effectively creates and promotes brand awareness. Although a customer may not make a purchase every time they visit your site, many will return to make purchases later. The exposure created by SEO allows visitors to become familiar with your offerings and more likely to buy later.

8. SEO Increases Customer Attribution

While SEO works hard to create more exposure for your brand, customer attribution points grow as well. Attribution points represent the number of times a customer will visit your site or see your brand. The more attribution points, the more likely the visitor is to make a purchase.

9. SEO is Far More Effective than Pay Per Click Campaigns or PPC

Believe it or not, most users don’t click paid advertisements. Most users trust Google’s algorithm more than any PPC campaign. In fact, SEO results get ninety percent more clicks than PPC campaigns. Most businesses understand the value of this factor because PPC can be quite costly for a business. SEO service is a far more economical way to gain quality traffic. The conversion rates prove this.

10. The Effectiveness of SEO Can be Measured

SEO delivers measurable results. These measured results are considered analytics. Analytics measure the progression of your page rank, organic traffic, the most effective keywords, and much more. Some people opt to track their own SEO results while others employ the help of a company. The good news is that SEO makes it possible to track your progress and identify areas for improvement and growth. In addition, SEO paints a clear picture of what’s working for your business. Most businesses understand that both success and failure are important factors when it comes to improving business. It makes sense to gain insight that lets you know what’s working. However, it’s equally important to discover what doesn’t work and take steps to improve the weak areas of your business. SEO measures both the successes and vulnerabilities of your business and provides an opportunity to make improvements to weak areas and sustain what is working.

Most businesses are well aware of the positive impact that search engine optimization can have on their business. A well-optimized website has the ability to draw more of the right type of traffic and improve the overall user experience as well. All of these factors are substantial when it comes to increasing exposure and improving sales. Most businesses want to be identified and pursued by motivated customers. SEO has the ability to greatly enhance exposure, bring you the right traffic, and put your business in the driver’s seat.