When SEO is referred, the first thing everyone understands is ranking website in the search result page. Not only that it applies to everything you rank in search result like images, videos, news, maps and more. talking about image ranking you can rank images in any keywords in google. images are shown in positional order in google images search result for relevant keywords.
Why it is better to rank Image?
Because It’s fun!
You would definitely feel awesome if you can rank your picture for keyword “most handsome or beautiful man/woman in the world”. you can rank any images for fun.
Ranking of Images generates low traffic compared to website ranking but it is somehow driving traffic which is better than nothing. as for some cases and niches, images are the high traffic source which generates high traffic to your websites. when people want something like gadgets or clothes they often search for images to see which one will be better.
Images are eye-catching objects. people tend to remember images faster and memorize it for a longer time than text. creating your logo and using unique images of your own will helps to create your business into brand faster.
Can be seen in Rich Snippets :
Google has started to show rich snippet on top of the search result which is also called as position zero (0) in the SERP. even if your site does not rank in the first page of the search result but have image ranking on the first position for the same keyword, there is a chance that your image will be shown with the feature snippets which brings some traffics to your site.
How to rank images in google image search result
Image ranking is not so difficult compared to website ranking as there is less competition. people do not focus on image ranking as it is searched less. it is easiest compared to all of the ranking.
Few simple steps to follow up to rank images:
Always optimize your image by filling up alt tag with exact match keyword that you want to rank for if not use partial match keyword. alt tag let Google know what the image is about.
Share through different media
Use your image to a different photo sharing websites and don’t forget to link it back to the original image. share it through google plus, flicker, Picasa, Pinterest and more.
For the link juice embed your images into different few PBN like you do with your youtube videos. you can get the link by copying your image address from the google image search result. just go and find your image where it is ranking and right click to it and select the copy image address to copy the link. use the link in PBN and your image will directly appear there.
You can also do the same by creating web 2.0 and using an image there. web 2.0 indexing process is very hard but once it gets index you will have the link juice to your image.
Surround your images with relevant content
Use relevant content around your images so that Google will know more about the image. if your image is about football write something about football around the images. write a paragraph and then embed your image and write more on the bottom and side of the images describing the image and keyword.
This is how you do to rank your image on google and make every process simple and clean.
— best wishes all the best–