The hardest thing to do among most of the work also is waiting. It’s always hard to wait for anything and sometime we event let it go, likewise people feel same while surfing internet and most of people clicks back button if website takes time to load. In case of website surfing people does not wait more then 10s if it load incomplete, eventually people start to feel bore after 4s . everyone will leave unloaded site screen and moves to next search result. This way people does not get information they are looking from the site and will leave bad review of the site to google. If this problem repeats more time, site will be considered bad, less informative and will be dropped from search result ranking (Rank Brain Algo).This page speed has become one of the topic to discuss in 2018 for mobile searches. People have started using mobile device to search query more than desktop So, mobile page speed has become issue for ranking factor.
Lately Google have announced that Page speed works as a ranking factor in 2018. New “Mobile first Index” algorithm is on its way, which is going to impact in current ranking.
Mobile First Index and Site speed
“Mobile first” Index means google will rank sites based on mobile version content, where desktop will be listing result based on mobile ranking. It is announced as primary ranking factor as mobile view is getting higher every year and more searches are also done from mobile device than desktop in daily basis. This algorithm may not be applied during starting of 2018 but will be working before mid 2018. So it’s time to make your mobile version site load faster, have almost same content as desktop site and must be easy and well managed for people to view. Google are working with Indexing of content first from mobile devices, this means your mobile site having less content than desktop site is getting problem and will suffer drop in ranking. Time to make your site responsive which is the best way to counter this algorithm.
Page speed is also considered ranking factor in 2018 as people love fast loading sites rather then looking at blank loading page.Everyone loves site that loads faster and give information they are looking.slow loading site is sign of bad ranking. I have usually noticed people does not wait more than 10s if site loads slow. But what research found was shocking
” The average time it takes to fully load the average mobile landing page is 22 seconds. However, research alsoindicates53% of people will leave a mobile page if it takes longer than 3 seconds to load “
This is a serious problem, people need to optimize site speed to 3s and it’s harder as site contains lots of content, images, database and more things which make site to load slower. Hosting also Impact page load speed so it’s better to use good hosting for better speed. As Google have also announced Page speed is not the major ranking factor; it acts as minor ranking factor. I recommend optimizing your site to load fast as much as you can make. This should be the best option for everyone.
Remember Content and link is always the major ranking factor. page speed is highly effective for sites ranking on first page of search result.
How can You Know your page speed Insights?
Page Insights of your site are measured by different tools. They analyze your site, check up everything and provide best result for page speed, how much mobile friendly is your webpage, website performance and more. This tools give suggestion and find out errors to improve your Insights after checking everything.
Test website and page load speed time with best tools
https://gtmetrix.com/ – Analyze your page speed and make it faster
https://www.webpagetest.org/ – Checks speed and performance of website
https://search.google.com/test/mobile-friendly – Check how much mobile friendly is your website
Let’s be quicker than making someone wait and leave without reaching your site