Off-Page SEO is the ultimate technique that makes your site rank in the search engines. On-Page Optimization determines how good visually your site is. How good is your site content? Does it provide value to the visitors? Everything we see visually about sites is on page Optimization? Making website rank from bottom to top in the search result page (SERP) is known as off page optimization and I call this process to be Phantom. You do it behind the scene and make your film hit on the screen. Link building, social bookmarking, social promotion, video or content promotion are all off page optimization that helps on ranking websites towards the top of the search results and drives traffic.
Why is Off-Page SEO important?
People nowadays are busy in the world of Internet, the world is getting smaller and smaller every day due to Internet. What you need, you can find it easily on the Internet. Technology has gotten far better than it was way back years ago. The online and Digital system works almost everywhere. Selling, getting information, advertising, promotions are all done online through websites. To be visible among millions or rank on top among large competitors, your site needs to be on top of the search result so that they will remember.
Competition is so high in the current time, people only count if you are first, nobody cares for second or third, do you even remember name of second person to climb Mount Everest? Nobody remembers you if you are not in top 5 list. Here, same thing is going on in SEO. The top site ranking on position 1 will have 30% more traffic than site on second position. Websites that are on top of the search result are considered trustworthy in Google’s eyes. They are on top as they contain many authority links pointing towards them, lots of social shares and bookmarking too. As they are on top they will continue to receive more good links from other site as they have already gained trust and reputation from Google as well as people love this kind of good sites. So, once you get on top it’s hard to fall down unless someone best appears. This is why popular website have more authority references links (link pointing to your site from other niche saying there is useful content on your site), social media engagement and lots of social bookmarked who are interested in same things or topics.
Everyone makes sites and do SEO to earn money$$ or to be well known in their place, country or worldwide but not to have entertain or have fun to kill the time. When someone starts a site, they aim for a goal, which is indeed to make money and fame. For that you need lots of traffic on your site and one way of driving traffic to your site is to do awesome Off-Page SEO.
Note: Backlinks determine ranking of sites, which stays on top or falls to bottom. Social shares and bookmarking are the large indirect traffic source to your site.
How does Off-Page SEO make changes on site?
Well-applied Off-Page SEO helps site owner to see following changes:
Site ranking: Website’s ranking changes towards top from bottom in SERPs, which drives more organic traffic.
Site Authorities and metrics: When new site is started then authority and metrics will be 0. After you start building some good links to your site, metrics like DA-Domain authority, PA-Page Authority, PR-Page Rank, Majestic metrics like TF- Trust Flow and CF-Citation Flow increases too. Site with good metrics are considered healthy and gains trust from Google.
Domain Authority (DA): It is the value from 0 – 100 that determines how much strength or power your site carries to rank on search engines. More the authority more the power your site has.
Page Authority (PA): It is also the value measured from 0-100 that determines the power of page to rank on the search engine result pages. More the authority more the chance to rank higher. (This rating is dead nowadays but having high PA means we can still say it has power in it).
Page Rank (PR): As this is already dead before Page Rank was the algorithm used by Google to rank website pages in their search result. Co-founder of google.com, Larry Page and Sergey Brin, founded this ranking strategy. It is measured from 0-10. Page Rank was the way of measuring the importance of website pages.
Trust Flow (TF): Trust flow is majestic metric that measures how many trusted sites or links have pointed towards your site. If you have backlinks coming from quality, authoritative, trusted site then your site will have high trust flow.
Citation Flow (CF): Citation flow is also the majestic metric that determines how much influential URL is based on no. of different domain or sites link to it not considering whether the link is good or bad in quality.
Build Relation: When you start to do Off-Page SEO then you will start to build relation with different people on the Internet and also in real life. You will never know who and when.
Now, how can we have site to get high metrics and Authority so that it can rank on no. 1 of the search result page? Let’s get to the topic and build links for this.
The Most Effective Off-Page SEO is considered to be Link Building Strategy and now we are going to do it in the right way so that Google does not penalize our site.
Link Building is the process of building Backlinks to your site for ranking higher on search engine result. When you build links to your site, your site’s Authority and metrics increase and starts to rank on top. This is the main part of Off-Page SEO because search engine gives priority those sites that have lots of referral links from other trusted sites and niche sites. There are many link building tactics to get good backlinks.
- Blog Commenting
- Forum Posting
- Directory submitting
- Link exchange
- Q/A site
- Web 2.0
- Guest posting
- PBN(Private Blog Network)
Blog Commenting: This is one of the decent link building way. There are lots of blogs and sites you can go and comment about their good works or leave good ideas if you have one; leave your name and site link. Some of the sites or blogs comment need approval while some gets auto published. Before it was easy, you could go and comment to any sites you want and leave your site links but Google have strict rules nowadays, you need to have niche related sites to be pointing your site.
Forum posting: Forum posting is powerful backlink earning strategy all you need to do is search your niche related forum and register there. You can fill the form; it’s easy like filling up forms for your schools admission or for hospitals. You will need to verify email after the registration is done then sign in using your username and password. Now, there is two ways you can get backlink from here:
You can earn powerful backlinks from setting your profile where you can find Homepage URL box or signature box. You have to paste your site URL there and your backlink is ready.
You need to be active inside forum, earn reputation be good, reply to other questions help other, after you gain good reputation and position you can create backlinks to your site from posts you make or answering other threads.
Directory Submission: There are lots of Directories that accept sites according to the categories. It’s easy to do things here, all you need to do is submit your site to the directory finding right category for your site. There is 3 way you can submit your site to directory:
You need to pay certain $$ to get listed.
Reciprocal link exchange: You need to copy their site URL to your site head tag.
Free link submission: you can do it free but it needs to be verified by admin. To get verified your site must be good that provides value and meet the directory requirement.
Link Exchange: Link exchange is one of the black hat ways of building links by exchanging links with people who have niche site. What you have to do is find people who have same niche sites and ask them if they want to exchange links between each other. If your metrics are good then your chance is higher of getting ok. This is not the good way of building links; lots of reciprocal links to your sites may seem spam to Google. It’s ok to build 4-5 links by exchanging with other but don’t go on rampage.
Q/A sites: Some of the popular Q/A sites are Yahoo answer, Quora, Answerbag, Answer. You can use these sites to build links and mostly traffics to your site. First signup to these sites, make your profile, use your site URL in profile or as signature. Then search the discussion related to your topics, be active and answer to questions that are asking for help. You can leave your site URL if provides information and answer to the question asked by people. Doing this you can generate traffic to your site as well as backlink from your profile.
Web 2.0: This method is long and time consuming for building backlinks but if you do it good, it provides powerful backlink than that you make from blog comments. This backlink building strategy is way good than some low quality links pointing to your site. You need to sign up for the web 2.0 and what you need is good article that can relate your site. Take your time to make it look good; use images, videos inside your articles then link to your site as referral link using keyword, branded anchor text or naked URL whatever you feel right. Create some outbound links to other websites to make it diverse, fill Meta title and description so that search engine thinks this one is real human made site. After completing, publish your site and share through social Media. It takes time for search engine to find new sites so why not create some backlink to it as learned from earlier steps so that search engine find it faster and gets indexed. You can get backlinks only after it get indexed so it is bit long way but link generated by this method is powerful then some low quality links you have built before.
Some of the good and free web 2.0 lists you can create from:
Note: When you built web 2.0, you automatically get link from high DA site as DA for web 2.0 are by default high. Example: WordPress, BlogSpot contain DA value of 95 and 96.
Guest Posting: Try this method and your site gets skyrocketed on ranking. This is the way where you approach to Bloggers or some guest posting sites to approve your article and post it in their site so that you get backlink to your site for providing them good article. This method is two-way profit you get backlink and they get article. While doing this you need to make little research on where to guest post. If you made wrong guest post, your site will get bad profile, as the link will be powerful from non-relevant site. Research your niche guest post site, see their domain as well as page Authority. Making guest post on authority site provides power to your site too. High Authority site does not accept your post if the post is not good enough to meet their requirement.
PBN: PBN stands for Private Blog network. This method is complete Black Hat and extremely powerful backlink creating technique. You may think how but it is simple to understand. PBN is the network of private blogs created to build link to your main site.
It’s hard to create 10 and more private blogs, build link for each one and increase their power and authority individually before you link to your main site. This is really time consuming and difficult task, which may take more than 3 months. Instead doing this frustrating work, why don’t we use some trick. Remember there are more than 20k websites expiring daily and can be registered by anyone. All we need to do is find some niche sites among them and create PBN. We can create web 2.0 PBN too.
First you need scrape-box to scrape these expired domains or expired web 2.0. Expired Tumblr and Weebly accounts are mostly used as web 2.0 PBN because these sites are free and easy to register by everyone. For expired domain hunting read this easy scrape-box tutorial . After you find some expired domains, register it back, post some good articles on your niche topic, create network among them and make backlink to your site.
How are PBNs links powerful ?
People create Blogs and websites for their use so they create backlinks and social engagement to make traffic and gain Popularity; their sites authority and metrics increases after building links and gaining traffic. Later for some reason people stop using it and it gets expired. Healthy sites like these contains good backlinks and high metrics. when this kind of expired sites are collected and used as PBN, then this is going to provide some serious impact on your site ranking process.This is how PBN saves your time from making Backlinks for each and every individual Blogs.
These are good and free link building processes everyone can follow to grow their site from nowhere to top of the search result page.
While Building Links , single backlink pointing from high authority sites having high DA, PA is worth than 4-5 backlinks pointing from low authority site with low DA, PA.
Wikipedia backlinks are no follow but they provide good authority and value to your site. want it to link on your site, do it yourself with Wikipedia backlink guide.
Do-follow links provide link juice for ranking process.
No-follow links help when sending outbound link to other sites, which do not provide link juice.
Only creating Do-follow link makes your site look like spam.
Add No-follow link to manage link profile on your site to look Natural.
Backlinks from niche sites make your site metrics grow faster.